Big data analytics capabilities and the organisational performance of South African retailers

Abstract

Big data analytics is becoming a real source of competitive advantage and growth as it helps organisations to have a better understanding of their insights. Recent studies have identified the resources needed to build a big data analytics capability (BDAC) and examined their relationship with firm performance. Building on this, the study attempts to examine the relationship between BDAC and the organisational performance of South African retailers. The study was guided by three main objectives: To empirically determine the impact of big data analytics tangible capabilities (BDATC) on the organisational performance (OP) of South African retailers, to empirically determine the impact of big data analytics human capabilities (BDAHC) on the organisational performance (OP) of South African retailers and to empirically determine the impact of big data analytics intangible capabilities (BDAIC) on the organisational performance (OP) of South African retailers.