Globalisation and food positioning semiotics: Halaal food access and perceptions among Muslims in Cape Town
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Foodscapes are overflowing with food products from different countries, as globalisation and marketisation promote the mobility of humans and goods. To ensure food security for the nation, globalisation encourages transnational branding and the rebranding of food products during distribution to wider consumers. However, accessing food in such foodscapes can be challenging to Muslims who are obligated to only eat halaal food according to Islamic religious beliefs. The Islamic dietary laws define food products that are halaal as lawfully acceptable for consumption and the food products to avoid are termed haram. The term halaal is complex, as it does not just pertain to the condition of food products, but also the way of life for Muslims. As such, Muslims have to be literate to read the semiotics of food in instances where not all foods are labeled to determine whether it is halaal or haram.