Browsing Magister Commercii - MCom (Business and Finance) by Author "Dept. of Management"
Now showing items 1-3 of 3
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Destination attributes that attract international tourists to Cape Town
Zhou, Lichen (University of the Western Cape, 2005)The purpose of this study is twofold. The first purpose is to identify Cape Town’s important destination attributes. Secondly one needs to examine how and to what extent Cape Town’s important destination attributes impact ... -
Evaluating employee responses to the lean enterprise system at a manufacturing company in Cape Town, South Africa
Yan, Bing Wen (University of the Western Cape, 2006)There is usually much reaction among employees when a new system is introduced in an organization. These things are intended to improve performance but sometimes cause considerable controversy amongst the employees and ... -
The image of South Africa among visiting Chinese tourists: Implications for destination positioning and marketing strategy
Yu, Bingyan (University of the Western Cape, 2004)The image of a destination is built by a variety of influences, only some of which can be directly or indirectly attributed to the actions of destination marketing companies. This study proposes to identify, analyze and ...