Browsing Magister Artium - MA (Linguistics, Language and Communication) by Subject "Social media"
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A hashtag analysis of racial discourses within #ColouredExcellence: Case of Wayde van Niekerk
(University of the Western Cape, 2019)The research study takes into account the apartheid legacy of racial hierarchization and ‘separate development’ (cf Raynard, 2012) which penetrated all aspects of social life. Particularly, it is the sporting domain and ... -
Spinning the truth on social media: A textual analysis of health-related television advertisements
(University of the Western Cape, 2015)The theory of multimodality (Kress 2010; Kress and van Leeuwen 2006) has impacted major research fields like Linguistics and Education by significantly extending our understanding of what is meant by communication through ...