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Exercising linguistic citizenship through Coloured narratives
(University of the Western Cape, 2022)
This project explores the negotiation of shifting racial identities within a transforming post-Apartheid context, in particular, the negotiation of what it means to be ‘coloured’. Twenty-seven years into South Africa’s ...
A social semiotic analysis of healthcare signage at selected public and private hospitals in the Western Cape
(University of the Western Cape, 2020)
The study focuses on the application and use of linguistic landscapes in health institutions. Furthermore, the research is centred on a social semiotic analysis of the healthcare signage at selected public and private ...
Discourse analysis of narratives of Malay heritage in gentrified Bo-Kaap, Cape Town
(University of the Western Cape, 2020)
Bo-Kaap (BK) is a neighbourhood in Cape Town which has long been home to a predominantly Muslim community with deep ties to the area’s colonial and slave history. In recent years, BK has become a hotbed for developers ...
The social semiotics of hair: Re-constructing cape coloured South African female identities- the transition
(University of the Western Cape, 2022)
Cape Coloured women have been misrepresented and misunderstood for generations as a result of apartheid and the deeply rooted ideologies at play during that time. The Coloured body was subjected to the colonial ideals of ...
Semiotic remediation as discourse practice in three Woolworths branded spaces
(University of the Western Cape, 2022)
Woolworths is known as one of South Africa’s largest retailers with over 400 retail chains
across South Africa, while also expanding into other African countries and the Middle East.
This study aims to analyse the ...