A conceptual framework for digital customer experience in online retail industry
Mamhiyo, Godwill Anesu T
MetadataShow full item record
With the advent of digital technology, retailers can enhance the customer’s experience by transitioning from traditional Customer Experience to Digital Customer Experience (DCx). Experiences are seen as differentiators that companies leverage on today. Customer expectations have since risen in the age of digital transformation and omnichannel platforms, leading to consumers demanding an enhanced DCx from online retailers. This shift challenges businesses to bring customer data together and then derive value from it as it becomes more complex and richer. This empirical study used a survey design and a quantitative research method to investigate factors affecting DCx in a city within a developing country.
Showing items related by title, author, creator and subject.
Understanding nursing students’ experiences of online learning at a university in South Africa during the Covid-19 pandemic Sebeela, Boitumelo (University of Western Cape, 2021)Digital integration is evident in many countries and across all sectors. The need for integration of Information and Communications Technology with higher education was almost inevitable because of the effect of the ...
Proposing a maturity assessment model based on the digital forensic readiness commonalities framework Claims, Ivan Prins (2013)The purpose of the study described in this thesis was to investigate the structure required to implement and manage digital forensic readiness within an enterprise. A comparative analysis of different digital forensic ...
Gwaka, Leon Tinashe (University of the Western Cape, 2019)This study examines the relationship between digital infrastructure and the sustainability of livestock systems in Beitbridge, Zimbabwe. The study aims to answer the question: Do digital infrastructure transformations ...