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Now showing items 11-20 of 89
A semiotic analysis of user manuals for two blender brands
(University of the Western Cape, 2016)
Technical documentation comes in a variety of forms such as installation or operation manuals, quick reference guides, maintenance manuals, user manuals, policy and procedure manuals or marketing brochures and flyers (Walsh, ...
Shoot the Boer: a discourse analysis of online posts and related texts
(University of the Western Cape, 2015)
The controversial singing of the Shoot the Boer song by Julius Malema was a focus of media attention during the period of March 3, 2010 to September 12, 2011.This study aims to analyse the discourses participants draw on ...
Social structuring of language and the mobility of semiotic resources across the linguistic landscapes of Zambia: A multimodal analysis
(University of the Western Cape, 2016)
The current study framed as Social Structuring of Language and the Mobility of Semiotic Resources across the Linguistic Landscapesof Zambia: A Multimodal Analysis, is situated in Lusaka and Livingstone and their selected ...
Analysing the spontaneous speech of children with Foetal Alcohol Spectrum Disorder (FASD)
(University of the Western Cape, 2016)
Foetal Alcohol Spectrum Disorder (FASD) is a global problem that affects various communities. FASD denotes a pattern of abnormalities intermittently seen in children born to women who consume huge quantities of alcohol ...
Problematising the construct of 'definitions' within academic literacy: An analysis of students' knowledge of definitions in isiXhosa and English language textbooks at the University of the Western Cape
(University of the Western Cape, 2016)
Instructional verbs (such as analyse, summarise, apply, evaluate) have been referred to as performatives and have become the object of initiatives around developing and assessing students' academic literacy competencies. ...
Resemiotization and discourse practices in selected television advertisements in South Africa
(University of the Western Cape, 2011)
This study demonstrates how advertisers re-voice and re-perform others' gestures and actions (Prior and Hengst, 2010). The focus is on the mobility of semiosis across boundaries and practices. It uses Multimodal Discourse ...
Modes and resemiotisation of HIV and aids messages in the eastern region of Malawi
(2013)
This study explores how HIV and AIDS discourse is differently constituted and evaluated across different modes by different communities of speakers in Malawi. Particularly, the study explores how different languages and ...
A multi-semiotic discourse analysis of feminine beauty in selected True Love magazine advertisements
(University of the Western Cape, 2015)
Advertising and media imagery shape attitudes about race and ethnicity, which means that advertising media play an influential part in constructing the frame through which individuals perceive racial differences and negotiate ...
Language in education policy and literacy acquisition in multilingual Uganda: a case study of the urban district of Kampala
(University of the Western Cape, 2014)
This thesis is concerned with Language in Education Policy (LiEP) and literacy acquisition in multilingual Uganda with the urban district of Kampala as the case study. Specifically, the study investigates the implementation ...
An optimality theoretic account and systemic functional linguistics analysis of the acquisition of cicewa idiom interpretation by cicewa speaking children in Malawi
(University of the Western Cape, 2014)
This research is in the area of child language acquisition, especially, acquisition of figurative language. It investigates how native Cicewa speaking children learn to interpret Cicewa idioms. This is done through examination ...