Browsing Magister Artium - MA (Linguistics, Language and Communication) by Subject "Semiotic remediation"
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Remediation and intertextuality in Garner's 'politically correct' representation of Cinderella
(University of the Western Cape, 2017)Fairy tales have been changing continuously. From the likes of the Greek and Chinese versions of the Cinderella tale, Cinderella has been transformed into other versions. Charles Perrault and The Brothers Grimm had their ... -
Resemiotization and discourse practices in selected television advertisements in South Africa
(University of the Western Cape, 2011)This study demonstrates how advertisers re-voice and re-perform others' gestures and actions (Prior and Hengst, 2010). The focus is on the mobility of semiosis across boundaries and practices. It uses Multimodal Discourse ...